Globalization Research Paper Example | Topics and Well Written Essays - 250 words - 6

Globalization - Research Paper Example A leader should be able to adopt changes that suit different markets and countries in order to attain organizational missions. In this regard, some leaders do not know how to change strategies due to inexperience and lack of exposure (Walker, Walker & Schmitz, 2003). The other leadership challenge in a global world is international politics that shape the external factors of an organization. These comprise of the legal and political aspects that influence operations of firms in international economies (Walker, Walker & Schmitz, 2003). Developing a global mindset in the general perspective entails the use of a strategy that can suit different markets and organizations. For instance, adopting a strategy that incorporates all cultures and suits the market demands (Bikson, et al, 2003). The global mindset in an organizational life can be developed by having an organizational culture that describes the values and procedures. The work style global mindset is developed through directing workers to provide unique and quality services that differentiate the company (Bikson, et al, 2003). The view of change concept is the approach given to operations in international markets by being flexible to emerging trends. The learning concept can be developed in global mindset by developing employees to improve their skills and

Discussion Essay Example | Topics and Well Written Essays - 250 words - 102

Discussion - Essay Example She changes her shape and movement into something more meaningful to emphasize on her message to the audience. For example, when she kneels and opens her hand, but her two palms are together given out the importance of the moral values in the society based on the unification of the people living in the community (Kaufmann, 2006). Her message focuses on the welfare of the society and the importance that friendships carry in respect to the development of the community. The dancer is able to move around freely with her hands and legs both in the same direction as the body. She poses a lot of energy when she stretches one leg behind and both her hands are stretched in front of her face and quite high on her head. She manages to get up and move her legs in unifying steps. In this dance when the dancer kneel down and pulls her other legs far behind her and in the same position stretches her hands high in front of her face, she shows how much friendship and union of the society is important for their growth. This dancer tries to give the audience information through her movement of the body that exists through her changing of the body shape and form to describe the relationship that exists in the society. The facial expression she gives she gives during the dances supports the information regarding the culture and tradition they

Tools and Decision Making for Ongoing Performance Essay Example for Free

Tools and Decision Making for Ongoing Performance Essay In this presentation, Learning team B will discuss common problems encountered in the hospital, ways in which decisions are made dealing with risk and quality management issues. We will provide a scenario and give our advice on how to decrease the transmission of hospital acquired infections. Then we will discuss challenges the team faced while completing this assignment. Encountered problems with Hospital Decision Making (Felicia) Acquired Information for Decision Making (Felicia) Common Decision Making Tools (Felicia)Â  Challenges that may be encountered in risk and quality management (Mom) Waiting until the last minute and then not having enough time to make an informed decision is not only a risk in any organization; it is a quality issue also. When individuals are rushed they tend to make mistakes or overlook important information that may be needed to make decisions. If one misses important information the quality of service may be affected. Not using a well thought out method to when decision making may lead to the wrong action or measure being taken. For example, if a nurse has a patient with a pressure ulcer and the nurse has no guideline or routine that is enforced for this type of pressure ulcer then the treatment that the nurse gives may not be the best for the patient. When one makes a decision one must use the information available to make the best possible decision for the best outcome. If the information available is not accurate then the wrong decision could be made. This is not only a risk but it may decrease the quality of the organization as well. Strategies that should be adapted to improve ongoing performance (Sonya) One can measure the quality of health care by observing its structure, processes, and outcomes. Structure measures assess the accessibility, availability, and quality of resources, such as health insurance, bed capacity of a hospital, and number of nurses with advanced training. Process measures assess the delivery of health care services by clinicians and providers, such as using guidelines for care of diabetic patients. Outcome measures indicate the final result of health care and can be influenced by environmental and behavioral factors. Examples include mortality, patient satisfaction, and improved health status. Decision making process tools (Mar) FMEA- A step-by-step approach for identifying all possible failures in a product or service. Best used to take actions to eliminate or reduce failures. Flow Chart- A picture of separate steps of a process in sequential order. This is used to study a process for improvement. To communicate to others how a process is done. Cause–and-effect diagram- A tool that helps identify, sort, and display possible causes of a specific problem or quality characteristic. It graphically illustrates the relationship between a given outcome and all factors that influence the outcome. Helps determine the root causes of a problem or quality characteristic using a structured approach. Increases knowledge of the process by helping everyone to learn more about the factors at work and how they relate. Check sheet- A structured, prepared form for collecting and analyzing data. A generic tool that can be adapted for a wide variety of purposes. When collecting data on the frequency or patterns of events, problems, defects, defect location, defect causes, etc. Control chart- A graph used to study how processes change over time. When determining whether your quality improvement project should aim to prevent specific problems or to make fundamental changes to the process. Histogram: Most commonly used graph to show frequency distributions. Frequency distributions show how often each different value in a set data occurs. When analyzing whether a process can meet the customers requirements. When seeing whether a process change has occurred from one time period to another. When you wish to communicate the distribution of data quickly and easily to others. Pareto chart: A bar graph. The lengths of the bars represent frequency or cost (time or money) and are arranged with longest bars on the left and shortest on the right. The chart visually depicts which situations are more significant. When there are many problems or causes and you want to focus on the most significant. Analyzing broad causes by looking at their specific components. Run chart: Display process performance over time. Detect special causes of variations. * Scatter diagram: Graphs pairs of numerical data with one variable on each axis, to look for a relationship between them. If the variables are correlated, the points will fall along a line or curve. The better the correlation the tighter the points will hug the line. When numerical data is paired. When your dependent variable may have multiple values for each value of your independent variable. When trying to figure out whether two variables are related. Scenario (Sonya) ABC organization has noticed an increase in patients who have acquired infections while receiving care and service. In fact, there seems to be so many different types of infections that the organization does not know where to start. With your guidance, the organization will be able to identify infections and the number of infections per category throughout the facility to determine the vital few and focus their efforts on the few areas that will bring about the greatest return on investment of time and effort. The organization needs to identify which infections affect the most patients. Information needed (mom) This is a check sheet that shows what information is needed to identify the types of infections that are being acquired in the hospital. One the infection is identified then one must find the prevalence of the infection. Who is being infected, how are they being infected, how to treat the infection and so on and so forth. This check sheet will let the hospital know all the information needed to decrease the rate of infections. Why the process (MAR) The check sheet is one of the tools of choice because it enables the hospital to find out which patients are affected, when and where the infection may be coming from and other information needed to stop the spread of infection. A cause-and-effect diagram was chosen because it shows the cause of infections so that we can come up with a plan and enforce current plans to decrease the likely hood that the infection will occur. The Pareto Chart gives the hospital a way to tract the infection and how much the infections will cost the hospital. Decision (Mom) The reason that we have chosen each process is because these processes give the hospital a way to identify the types of infection and the ways in which the infections are being transported to the patients. They will identify which units are having the most infection rates so that we will know who needs reinforcement with infection control. This will track what infections are occurring so that infection control policies can be updated in a timely fashion to help minimize infection occurrence. Changes (MAR) Changes of the results that we are finding include but are not limited to the decrease of nosocomial infections. They will make the staff more aware of infection control. This will also give the hospital ample opportunity to retrain staff that are not up to par or are noncompliant with infection control policies. Explanation (Mom) Quality of service is a major issue in health care. The plans that are in place are meant to identify infections. Identify units that are most affected. The patients are our main priority. This will tell us what type of patients are more likely to get the infection. We want to decrease the number of infections that occur by reinforcing the infection control policies. This will increase patient safety and patient satisfaction which will save the hospital money in the long run. Challenges (Mar)Â  The challenges that our team faced while completing the assignment were time restraints. We all have different schedules and time availability. We have learned to adapt so that the assignment is completed in a timely fashion. We also realized that we need to communicate precisely what each of our parts in assignment should be. The most important thing that we found challenging was interpreting what exactly the assignment requirements were. We will be sure to make sure we ask questions if we need clarification in the future.

Easyjet Marketing Strategy Analysis

Easyjet Marketing Strategy Analysis Jump to: Easyjet PEST Analysis | Easyjet SWOT Analysis | Easyjet Marketing Mix | Implementing and Managing Easyjets Policies | CSR at Easyjet This technical report has been ordered to clarify the e-marketing strategies implemented by the EasyJet airline to gain competitive advantages over its rivals in the marketing for low cost aviation. Situation analysis present position and industry of EasyJet by use SWOT and PEST model. This report looked at the various strategies used by EasyJet and researched in depth the European budget airline industry. The main objective is to study EasyJets successful e-marketing campaigns. Since 1995, EasyJet Airline Company Limited is a great and successful example of a European airline. The chairman Stelios Haji-loannou (Greek) founded the company this year. It is based on the US carrier SouthWest, and is low cost, no-frills model. Stelios hired an expensive brand consultancy and offered them  £100,000 to come up with one. A month later, the consultants turned up at EasyLand with magazine clippings attached to pieces of cardboard. Unimpressed by their efforts, Stelios promptly fired them. In the end, he came up with the airlines name himself. The word easy kept on coming into his head, so he decided to christen the airline EasyJet. For the company logo he went to a small local design consultancy, White Knight, which gave the airline its famous shade of orange, know as Pantone 021C, used by no other airline at the time or since. The design consultancy then created a simple set of graphics for the airlines first advertising campaign. In 1995, EasyJet starts flights from Luton to Glasgow and Edinburgh with to leased Boeing 737-300 with a capacity of 148 seats at a price of only  £29 for one way ticket. Glasgow and Edinburgh are the first routes. The logic was simple: southern Scotland was the biggest domestic market from London for which air was a sensible alternative to road or rail. The airline opened a telephone reservations centre and took its first booking on 23 October 1995. The phone at the EasyJet telephone reservation centre started ringing and never stopped. They were in business. Two years later, EasyJet launches its website, easyjet.com. Web bookings grew from zero to 26 per cent of business within a year. On the first day of trading during one promotion, 13,000 seats were sold, believed to be a record for the most commercial transactions carried out on the internet in 24 hour period. By mid-1999, when its internet sales represented 58 per cent of the total, EasyJet because the first airline to make more sales on the internet than through normal telephone reservations. In March 2000, EasyJet reached two million seats, and it took only another three months to reach the three million mark. By 2001, online bookings regularly reached 80 per cent, the highest proportion of online sales for any airline in the world. In financial view, EasyJet plc was listed on the London Stock Exchange (LSE: EZJ) and was a constituent of the FTSE 250 Index on 5th November 2000. In October 2004, the international investment company FL Group was purchased an 8.4 per cent stake in EasyJet. In 2005, FL Group increased its share in the company to 16.9 per cent. Lois (2005) mentioned that, according to the investment house, EasyJet was becoming a paperless company with a powerful electronic infrastructure. The results were lower administration costs, better management information and more responsive decision making. Situation Analysis In this chapter, I will present position and analysis the current position using both of used SWOT and PEST model. PEST Analysis of Easyjet The following factors are likely to have an influence on the EasyJet. (P)olitical factors In 1990 the European deregulation of commercial aviation coincided with the expansion of the low cost airline industry. The LCC in the industry were able to take advantage of the relaxed laws and expand their operations. On the other hand, threat of war in the East Euro and EU east enlargement may provide access to viable the new markets were also the political factors of EasyJet. (E)conomical factors Mercer Management Consulting (2002) reported that the low cost airline market conforms to the criteria of three components. Firstly, it provides a simple product consisting of no seat reservation, free seating, and adequate in flight service. They are a genuine no frills airline with a simple product offered to the market. Webster (2004) noted EasyJets ability to maintain a high degree of customer focus through a new, user friendly website with an improved booking process. Secondly, mergers and acquisitions is also the low cost airline markets characteristic; the expansion of existing low cost airlines and finally, market exits as a result of bankruptcy. Finally, the industry operates a low cost ethos, which is maintained by lean sales, high productivity of resources, low maintenance costs and low wages. (S)ocial factors The low cost carriers position their product to leisure travellers and non business travellers. However EasyJet has differentiated itself by targeting the business and leisure segments. This behavioural segmentation creates a more dynamic edge in comparison to their competitors who solely focus on leisure travel. Thus, EasyJet must ensure that its strategy is tailored to a wider market. Walton (2005) confirmed that EasyJet was presented as a European low cost airline with a current reading of 26 million passengers in 14 key countries. It has 190 routes to 58 airports and 163 million people live within one hour of EasyJets airports. (T)echnological actors Low cost carriers have the ability to maintain a high degree of customer focus through user-friendly websites with improved booking processes. These websites have the capability of charging bookings with greater ease and utilising an easy to use fare finder to obtain the cheapest fares. Selling tickets via the technological medium of websites and hence by having no travel agents, they avoid paying agency commissions. SWOT Analysis of Easyjet (S)trengths EasyJet was used the bright orange as Pantone 021C, used by no other airline at the time or since. It have a successful financially which they cut out all meals and snacks on travel tour, can reduced the cost of operation. Have more flexible organisation and being seen as an innovative. The airline opened a telephone reservation centre is a strong e-business on 1995. EasyJet is also was a part of the consortium and have awarded by UK air traffic control system National Air Traffic Services (NATS). Single model of aircraft reduced training, maintenance and supervisory costs. At last, EasyJet has been wisely investing in strong brand build measured like advertising and television shows ensured high brand recall. (W)eaknesses Below have some weaknesses for EasyJet organisation. It continued sustenance of cost leadership can be difficult in a dynamic market. The two drivers of growth, the focus on price and the focus on convenience seem to be reached their natural limits and differentiation from there could become difficult. The airline does not own the EasyJet brand, its owned by Sir Stelios and as a result, does not have control on its performance of other products and services used the same name. It also loss of usage in future could adversely affect its own market performance. (O)pportunities Recent expansion of the EU has resulted in open of new markets for the LCCs. Their low fares will increase movement of job seekers across boarders and also promote the tourism industry, lead to economic growth. Consolidation could help EasyJet to a certain degree offset the pressure on its costs and fares. Otherwise, vertical and horizontal expansion could be an important option for EasyJet for growth in mature markets and offset any future threat of increased in service provider costs. Withdrawal of traditional airlines from less traffic-intense routes could be an opportunity for expanded. EasyJet does not seem to have any flights to Scandinavian capitals like Stockholm and Helsiki where immigrant flow was on the rise. (T)hreats The threats of EasyJet had some factors. Terrorism and catastrophic loss can result in lesser air travel and loss of infrastructural support, war threats and outbreak of epidemics or pandemics could increase apprehensions about air travel. Technology advancement in the conduct of business meetings like video conferencing can be detrimental to short distance flights and impending increased in environmental taxes could increase costs. In addition, limited or no slot availability could be hurdle in future expansion plans and due to its limited fuel hedging policy, EasyJet is more vulnerable to fuel price fluctuations increased by variability in its costs. Currency fluctuations is also the factor of threats, it will affect especially the US dollar denominated costs like aircraft purchase, aircraft financing costs, maintenance reserve payments, fuel purchase etc.. Excess capacity and cost cutting tactics by competitors can affect passenger traffic on popular routes. Imitation of some main no-frills features by traditional airlines on same routes can confuse and blur the distinctive image of any LCC. Additional, traditional players can partly switch over or start their own baby low cost airline. Last, dependence on third party service providers could cause problems when any of these contracts are not renewed or negotiation of suitable replacement does not take place or if higher rates are charged. eMarketing Strategy Analysis This chapter was analysis what eMarketing strategy has the EasyJet adopted or is planned to adopt and what is the value proposition and differential advantage of this strategy. Marketing application of internet marketing Internet based media offer a range of opportunities for marketing products and services across the purchase cycle. EasyJet illustrate the applications of internet marketing since they show how organisations can use online communications such as their web site, third-party web sites and e-mail marketing as: Direct response medium: EasyJet uses sponsored links when a user is researching a flight using a search engine to prompt them to directly visit the EasyJet site by clicking through to it. Similarly the EasyJet e-mail newsletter sent to customers can encourage them to click through to a web site to generate sales. Platform for sales transactions: EasyJet sells flights online to both consumers and business travellers. Customer service mechanism: Customers serve themselves on easyJet.com by reviewing frequently asked questions. A relationship-building medium where a company can interact with its customers to better understand their needs and offer them relevant products and offers. EasyJet uses its e-mail newsletter and tailored alerts about special deals to help keep its customers and engage them in a dialogue to understand their needs through completing surveys and polls. Consumer matrix Bowman and Faulkner (1997) were also mentioned that the consumer matrix details that customers have with regard to the service or product offered to them and the prices charged. When used this theory to apply in EasyJet, can guestimate the general perception generated by the market. EasyJets flights was offer the value to consumer as gained the benefits from the online or telephone transaction relative to price appear favourable in comparison to another competitors. In the view of heterogeneousness, according to the demands for the service, indicated that, one service meets all demands might be let it to the wrong competitive strategy. More consumers were demand the low cost alternative and price sensitive with the airline segment. EasyJet was in order to attain sustainable competitive advantage by the customer matrix price strategy. Marketplace channel structures Channel structures describe the way a manufacturer or selling organization delivers products and services to its customer. The distribution channel will consist of one or more intermediaries such as wholesalers and retailers. The relationship between a company and its channel partners shown in below figure can be dramatically altered by the opportunities afforded by the internet. This occurs because the internet offers a means of bypassed some of the channel partners. This process is known as disintermediation or cutting out the middleman. Benjamin and Weigand (1995) calculated that, using the sale of quality shirts as an example, it was possible to make cost saving of 28 per cent in the case of (b) and 62 per cent for case for (c). Some of these cost savings can be passed on to the customer in the form of cost reductions. 6 Is of eMarketing In this section, I used the McDonald and Wilson (1999) as the 6 Is of eMarketing to summarised the differences between the new media and traditional media. The 6 Is are useful since they highlight factors that apply to practical aspects of internet marketing such as personalization, direct response and marketing search, but also strategic issues of industry restructuring and integrated channel communications. The 6 Is are Interactivity, Intelligence, Individualization, Integration, Industry restructuring and Independence of location. But in this case, I only focus one of the factors Integration, for used by this theory. The Internet provides further scope for integrated marketing communications. Below figure show how it is just one of many different media channels. When assessed the success of a web site, the role of the internet in communicating with customers and other partners can best be considered from two perspectives. The EasyJet web site can be used as a direct response tool enabled customers to respond to offers and promotions publicized in other media. The web site can also have a direct response or call back facility built into it. The internet can be used to support the buying decision even if the purchase does not occur via the web site. Customer information delivered on the web site must be integrated with other databases of customer and order information such as those accessed via staff in the call centre to provide what Seybold (1999) calls a 360 degree view of the customer. The internet can be used to support customer service. In EasyJet, who received over half their orders electronically, encourage users to check a list of frequently asked questions compiled from previous customer enquiries before contacting customer support via phone. Marketing Mix The marketing mix the 4 Ps of Product, Price and Promotion originally proposed by McCarthy (1960) is used as an essential part of implemented marketing strategy by many practitioners. Price Baker et al. (2001) have mentioned that the price element of the marketing mix refers to an organizations pricing policies which are used to define pricing models and, of course, to set prices for products and service. In EasyJet case, low price is a key element of the brand. Used differential pricing, booking in advance makes a ticket less expensive and off-peak travelling. Additional, can get the discounts for tickets though online booking. Product There are many alternatives for buying the product when EasyJat was developing its online strategy back then. The EasyJet website also has car rental, hotel booking services and links to other EasyGroup website. It also provided point to point services. Place Allen and Fjermestand (2001) were discovered that that the internet has the greatest implications for place in the marketing mix since the internet has a global reach. Internet booking system and open a telephone reservation system were the new channel structures for book the tickets. Promotion Specification of the promotion was usually part of a communications strategy. EasyJet highlights its a number one position among Europes low cost carriers. Prints are in bright orange telephone booking number and website link on the side of its aircraft. Competitive Strategy Michael (1980) has described three general types of strategies that are usually used by organisation. There are cost leadership, differentiation strategy and market segmentation strategy. But in EasyJets case, only two basic of competitive advantage was used: cost leadership and differentiation. Differentiation strategy EasyJet had made prominence attempts to make their product pop out from its low cost airline competitors. McDaniel (2000) mentioned that a product differentiation feature acts as competitive advantage was no longer alive. Also, EasyJet was generally the trend-setter for differentiation its market. Shiv and Alfred (2001) was discovered a matrix for classifies and identifies types of competitive positioning. EasyJet provided differentiation service of many routes to major airports such as Gatwick airport which shifts the focus to high produce traffic while abnegate economic and operative advantages of secondary airports. For the merchandise differentiation, EasyJet provide more variables such as have self check in kiosks, unrestricted baggage restraints, easy of use for the website and booking of tickets, these features of differentiation can helps the customers to enhance their purchase power with EasyJet. Implementation of Strategy How is the management creating new core and extended value for customer? EasyJet have the three main components to create new core and extended value for customer, the first was provide the number one safety airline, the second was build up a number one air transport network, and the last was enhance easyjet.com. Provide the number one safety airline: In 2009, EasyJet saw the introduction of a new Safety Management System (SMS), its provided a framework for safety compliance and manage the two pillars of safety performance at EasyJet. With active support by the European Aviation Safety Agencys European Commercial Aviation Safety team, the Safety Management System was a continuous improvement process. Build Europes number one air transport network: Slot management: EasyJet thinks departure time was very important to all customers, both of business trips and weekend breaks. Different from other competitors, who used smaller, much less convenient airports, and more remote, over 90 per cent of EasyJet aircraft operate into and out of congested airports. At these busy business and facilities, where slots were at a premium, EasyJet work hard to build up their portfolio across Europe. The slot management team has expertise and considerable capability, with over 60 years of extensive contacts and combined experience at European airports. Base Management: Overnight stops can create unnecessary costs. EasyJet were located aircraft and crew by managing the bases, they were able to maximise revenue and improve efficiency. Constantly under review the base location. For example, since 2006, EasyJet increased the number of aircraft based in Italy and France. Such as Luton, they also reduced capacity at under performing bases. How is the management balancing their online and offline promotion methods? Efraim (2008) mentioned that, in a click and mortar business, the allocation of resources between offline and online activities can create difficulties. Especially in sell side projects, the two activities can be viewed as competitors. In this case, personnel in charge of offline and online activities may behave as competitors. This conflict may cause problems when the offline side needs to handle the logistics of the online side or when prices need to be determined. Corporate culture, the ability of top management to introduce change properly, and the use of innovative process that support collaboration will all Pricing Strategy Traditional methods for determining price are the cost-plus and competitor models. Cost-plus means adding up all the costs involved material, labour, rent, overhead, and so forth and adding a percentage mark-up as profit. The competitor model determines price based on what competitors are charging for similar products in the marketplace. Pricing products and services for online sales changes these pricing strategies in subtle ways: Price comparison is easier: In traditional markets, either the buyer or, more often, the seller has more information than the other party, and this situation is exploited in determining a products price. By facilitating price comparison, the EasyJets internet booking system helps created what economists call a perfect market one in which both the buyer and the sell have ubiquitous and equal access to information, usually in the buyers favour. Online and offline goods are priced differently: In EasyJets pricing strategy, it was difficult for click and mortar company. Setting prices lower then those offered by the off-line business may lead to internal conflict, whereas setting prices at the same level will hurt competitiveness. Differentiated pricing can be a pricing strategy: For decades, EasyJet have maximized revenues with yield management charging different price for the same product. EasyJet is in the B2C marketplace, one-on-one marketing can extend yield management from a class of customer to individual customers. Bockstedt el al. (2005) also mentioned that, versioning is selling the same good but with different selection and delivery characteristics, is especially effective is selling digitized goods. Last minute deals: I attention that, in practice, last minute deals were sometimes offered, often at very low prices. If the airline decides to launch in such offers, either via a reseller or directly, it can set a new price that will allured the lower end of the tourist segment that didnt purchase tickets. Last minute deals were always made very close to the actual flight time. The overall impact of these changes is good news for the consumer. Internet technologies tend to provide consumers with easier access to pricing information, which increases their bargaining power. To remain competitive and profitable, sellers will have to adopt smarter pricing strategies. Specifically, business will have to look at ways of using the internet to optimize prices, primarily through greater precision in setting prices, more adaptability in changing prices, and new ways of customer segmentation for differentiated pricing. What impact is the implementation of strategy having upon the performance of the business? To improve results for any aspect of any business, performance management is vital. The process and systems intended to monitor and improve the performance of an organization and specific management activities such as internet marketing are widely known as performance management systems and are based on the study of performance measurement systems. Defining the performance metrics framework: Kotler (1997) mentioned that measurement for assess the effectiveness of internet marketing also be related to different levels of marketing control. These include strategic control, profitability control, annual plan control and efficiency control. Efficiency measures are more concerned with minimizing the costs of online marketing while maximizing the returns for different areas of focus such as acquiring visitors to a web site, converting visitors to outcome or achieving repeat business. Chaffey (2000) presents a framework of measures which can be applied to range of different companies. Metrics for the categories are generated as objectives from internet marketing planning which then need to be monitored to assess the success of strategy and its implementation. Business contribution A contribution to business profitability is always the ultimate aim of e-commerce. To assess this, leading companies set an internet contribution target of achieving a certain proportion of sales via the channel. When EasyJet (www.easyjet.com) launched its e-commerce facility in 1998, it set an internet contribution target of 30 per cent by 2000. They put the resources and communications plan in place to achieve this and their target was reached in 1999. Assessing contribution is more difficult for a company that can not sell products online, but the role of the internet in influencing purchase should be assessed. Discounted cash flow techniques are used to assess the rate of return over time. Service contribution from e-channels should also be assessed. Tools and techniques for collecting metric and summarizing results Techniques to collect metrics include the collection of site visitor activity data such as that collected from site log files, the collection of metrics about outcomes such as online sales or email enquiries and traditional marketing research techniques such as questionnaires and focus groups which collect information on the customers experience on the web site. I start by describing methods for collecting site visitor activity and then review more traditional techniques of market research which assess the customer experience. EasyJet was used customer relationship management CRM software to enhance its online booking server and reduce operational costs. Tony (2006) mentioned that CRM was specifically about gather customers information to provide their own customer service through the web. The CRM system was centralised all the data and information and allows innovations in customer service to be deployed and tested. An email marketing automation tool and a pilot voice self service solution is also can provide and enhanced levels of customer support with EasyJet. Legal and ethical issues Plamer (2005) mentioned that business ethics defines how a company integrates the core values of honesty, trust, respect, and fairness into its policies and practices and complies with legal standards and regulations. The scope of business ethics has expanded to encompass a companys actions with regard not only to how it treats employees and obeys laws but to the nature and quality of the relationships with shareholders, customers, business partners, suppliers, the community, environment, and future generations. European companies especially have embraced this expanded definition of ethics. e-Commerce ethical issues Two additional e-commerce related ethical issues are non work related use of the internet and codes of ethics. Non work related use of the internet EasyJet had a policy to avoid the employees used email and the web for non work related purposes. The use of company property for email and inter use creates risk. The degree of risk depends on the extent to which the company has implemented policies and procedure to prevent and detect illegal uses. EasyJet was also held liable for their employees use of email to harass another employee, participate in illegal gambling, or distribute child pornography. Some employees may use the company email to advertise their own business. Used other corporate computing facilities for private purposes may be a problem. Codes of ethics Volonino and Robinson (2004) were discovered that a practical and necessary approach to limit non work related internet surfing is an internet Acceptable Use Policy (AUP) that all employees must agree to. Without a formal AUP, it was much more difficult to enforce acceptable and eliminate unacceptable behaviours and punish violators. Whenever a user signs on to the corporate network, the user should see a reminder of the AUP and be notified that online activates are monitored. Such notification should be a part of a code of ethics. EasyJet have some corporate web policy guidelines, such as issue written AUP guidelines about employee use of the internet and communication systems including email and instant messaging; make it clear to employees that they cannot use copyrighted or trademarked material without permission. Post disclaimers of responsibility concerning content of online forums and chat sessions. Make sure that web content and activity comply with the laws in other countries, such as those governing contests and privacy. Corporate Social Responsibility A recent report (University of Exeter Business School 2010) has suggested that Corporate Social Responsibility (CSR) was an approach to business that takes account of issues combine with environment and society in addition to the more traditional business consider of profits and shareholders. CSR was not a new concept, it has evolved from its provenance in 19 century corporate charity and much attention both in policy circles and academic. EasyJets goal was ensure have an efficient as possible in the existing business, both on the ground and in air, and found some method to minimise its environmental impact in the future. The below details was show the EasyJet how to manage and monitor its environmental impact. The impact of EasyJet on the environment was involved the following: Greenhouse gas emissions: water vapour, nitric oxide and nitrogen dioxide (together NOx), carbon dioxide (CO2), some of which at altitude. Particulate emissions: soot and sulphate particles, some of which at altitude. Waste: chemical was involved in aircraft. Noise. EasyJet didnt have full CSR policy, buy they have an Environmental Code with three promises, first one was to be environmentally efficient in the air, and the second was an environmentally efficient on the ground and last was to lead in shaping a greener future for aviation. EasyJet strives to be efficient in the air: EasyJet was investment in the latest technology such as buy the new aircraft, the new technology aircraft were more fuel efficient than older models. Efficient use of aircraft, each of Airbus A319s carries 26 per cent more seats than the norm and potentially carries 57 per cent more passengers per flight than the European norm. Provide direct point to point flights, avoidance of air congestion and monitors its performance relative to other transport options. EasyJet strives to be efficient on the ground: EasyJet policy was to use the most efficient and simple ground equipment and simple airport infrastructure requirements. EasyJet was also keeps surface journeys to a minimum and minimal waste, such as no frills service was designed. EasyJet leads the way in shaping a greener future: EasyJet shaped European policy on making air traffic system more efficient and actively engaging with aircraft manufacturers to influence next generation technology.

Religion in Singapore Essay -- Religion, Asian History

INTRODUCTION The major religions of the world are no longer distant from us. They are now closer to us than we can conceive; our neighbors, schools, offices and market places. These beliefs and faiths are much a part of our everyday lives, which make it important for us to have a clear view of our history, teaching, customs and traditions, so we can better relate to people who profess them. In this research paper, I endeavor to make a small, but intensive contribution and bring to light religious history on Singapore. The philosophy of religion is different to various people. But in all we can say that religion is a set of beliefs and practices of a particular individual or group of people or sects. In any nation or society, people have a caboodle of cultural structure, belief structure and world views that create symbols that relate to spirituality and moral values. Many religions have symbols and traditions, passed in from generations down that are intended to give life a meaning or explain its origin. Many countries if not all have their own religion. Some practice one, others two and many others are known for their polygamous religions. Among these countries, we have Singapore. There are many religions in Singapore considering the fact that many ethnic groups exist. That is to say, there are many religions in Singapore as a result of their different beliefs. It is home to ten religions. Coming into Singapore, the first thing you will notice the diversity of its citizens.. Singapore is an uncommon but corporeal sample of a nation where people from different facets of life, live together, irrespective of their tribe or religion, without fear or favor. As a matter of fact freedom of worship is topm... ...ment/Government-Restrictions-Index-(GRI).aspx "Religion in Singapore." Wikipedia, the Free Encyclopedia. Web. 16 Nov. 2011. â€Å"Ethno-religious Conflicts." Dawodu.Com - Premier Site Dedicated to Nigeria's Socio-Political and Economic Issues since 1998. Web. 16 Nov. 2011. http://www.dawodu.com/adeyemi3.htm 8 http://app.www.sg/who/31/Pre-Colonial-History.aspx Asiaweb . n.d. 3 december 2011 . buddha dharma production. 1996. 16 november 2011 . Guruswamy, Rekha. live.com. n.d. 16 october 2011 . Pew forum. 17 2009 december. 17 november 2011 . Straits Times. 20 Janurary 2009. . Wikipedia. n.d. october 2011.

Eliots The Waste Land and Maddys No Past, No Present, No Future :: Wasteland Maddy Eliot Essays

T.S. Eliot's "The Waste Land" and Yulisa Amadu Maddy's "No Past, No Present, No Future" Time and circumstance change everything. When we are young, the world is fresh, exciting, and pure. As people age, we begin to realize how corrupt the world is. Our old center, one based on trust, breaks down. Everyone in the world is looking out for their personal well-being, not the well-being of others. With this knowledge, people’s perspectives change. Rather than trusting every thing, we question the meaning and motive behind it. Our once happy, innocent world is now polluted and depressing. All things fall apart because the center cannot hold. It must change to accommodate life’s changes. T.S. Eliot and Yulisa Amadu Maddy are two authors who deal with this theory in their writings. Eliot published "The Waste Land" shortly after World War I. The horrific war drastically changed the mentality of the world. Thousands died. The living were left with endless questions: Why did so many die? Did the life of the deceased have any meaning? What is the meaning of any persons life? These questions prove that the center of society is changing. Not long before this period, people were content. They lived their lives day to day without questioning their actions. Now, they must second-guess everything, not just daily choices, but the entire reason that they must make such choices. The war to end all wars did not end the internal battles of it’s survivors. They are confused and helpless in the wasteland left by destruction. In No Past, No Present, No Future, Maddy proves it does not take a war for things to fall apart. His story is of three men who make some life changing mistakes. These circumstances are not as globally traumatic as a war. Still, they cause each character to question his every action, just as the war caused society to question every action. Their centers change as their ways of thinking change. Each person suffers through their own internal battles. Things begin to fall to pieces while their centers transform. Sex is the catalyst for all destruction. As children, we are oblivious to it. Our bodies have not reached full maturity. Therefore, we have no desire for sexual indulgence or experimentation. The Thrills of prepubescent life come from exploring surroundings. We play and develop our personalities and imaginations. The entire time, we are learning and growing physically and intellectually.

William Edwards Deming

Mike LaVine 12/12/12 Individual assignment 2 William Edwards Deming William Edwards Deming was an American statistician professor. He was also considered an author, consultant, and lecturer. Deming is most famous for his work done in Japan where he taught top management how to improve design, service, testing, quality, and sales through many of his unique methods. Deming made a significant contribution the Japan’s economic status for the innovation of high quality products. He is said to have the highest impact on Japanese manufacturing and business of any non-native Japanese person.Deming’s work also grew in the United States and he received the National Medal of Technology in 1987 and the Distinguished Career in Science award from the National Academy of Sciences in 1988. It is stated â€Å"Dr. W. Edwards Deming taught that by adopting appropriate principles of management, organizations can increase quality and simultaneously reduce costs (by reducing waste, rework, staff attrition and litigation while increasing customer loyalty). The key is to practice continual improvement and think of manufacturing as a system, not as bits and pieces. †Deming is well known for his Deming system of profound knowledge. Deming said all managers needed to have this system of profound knowledge and it consisted of four parts. First, was appreciation of a system; understanding the overall processes involving suppliers, producers, and customers of good and services. Second, Knowledge of variation; the range and causes of variation in quality, and se of statistical sampling in measurements. Next, the theory of knowledge; the concepts explaining knowledge and the limits of what can be known. And last, knowledge of psychology; concepts of human nature. One need not be eminent in any part nor in all four parts in order to understand it and to apply it. † â€Å"Once the individual understands the system of profound knowledge, he will apply its principles i n every kind of relationship with other people. He will have a basis for judgment of his own decisions and for transformation of the organizations that he belongs to,† says Deming. It is said the first thing that has to happen in this system is the person must be transformed. Once the person is transformed, he will see new meaning in his life. The individual will set a good example, be a good listener and teach others.Deming is also famous for his work in creating the 14 points for management. The System of Profound Knowledge is the basis for application of Deming's famous 14 Points for Management. These principles allowed managers to achieve a better understanding of how to transform business effectiveness. The 14 points were released for the first time in his book, Out of the Crisis. These 14 points are, 1. â€Å"Create constancy of purpose toward improvement of product and service, with the aim to become competitive, stay in business and to provide jobs. . Adopt the new ph ilosophy. We are in a new economic age. Western management must awaken to the challenge, must learn their responsibilities, and take on leadership for change. 3. Cease dependence on inspection to achieve quality. Eliminate the need for massive inspection by building quality into the product in the first place. 4. End the practice of awarding business on the basis of a price tag. Instead, minimize total cost. Move towards a single supplier for any one item, on a long-term relationship of loyalty and trust. 5.Improve constantly and forever the system of production and service, to improve quality and productivity, and thus constantly decrease costs. 6. Institute training on the job. 7. Institute leadership (see Point 12 and Ch. 8 of â€Å"Out of the Crisis†). The aim of supervision should be to help people and machines and gadgets do a better job. Supervision of management is in need of overhaul, as well as supervision of production workers. 8. Drive out fear, so that everyone m ay work effectively for the company. (See Ch. 3 of â€Å"Out of the Crisis†) 9. Break down barriers between departments.People in research, design, sales, and production must work as a team, in order to foresee problems of production and usage that may be encountered with the product or service. 10. Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity. Such exhortations only create adversarial relationships, as the bulk of the causes of low quality and low productivity belong to the system and thus lie beyond the power of the work force. 11. a. Eliminate work standards (quotas) on the factory floor. Substitute with leadership. b. Eliminate management by objective.Eliminate management by numbers and numerical goals. Instead substitute with leadership. 12. a. Remove barriers that rob the hourly worker of his right to pride of workmanship. The responsibility of supervisors must be changed from sheer numbers to qua lity. b. Remove barriers that rob people in management and in engineering of their right to pride of workmanship. This means, inter alia, abolishment of the annual or merit rating and of management by objectives 13. Institute a vigorous program of education and self-improvement. 14. Put everybody in the company to work to accomplish the transformation.The transformation is everybody's job. † I fully agree with Deming’s teachings. I believe the system of profound knowledge is very effective system in engaging all aspects of an organization. It takes into account suppliers, producers and consumers and how they are all interrelated and increases flexibility. I believe Deming’s key principles involve every aspect of the organization to improve output and workmanship as well as working conditions, this includes minimizing total cost for employees, improves management for employees, creates a better working environment, and improves output.As a manager, I would use the 14 key principle points in bettering the working environment for employees. It would allow me to better take on leadership and change in the organization, help to minimize total cost and move into long term relationships with other organizations, influence more training on the job to improve productivity, supervise to help people do a better job, and work as a team with other departments to increase company productivity. I have learned that transformation is everybody’s job and it would give me a whole different outlook as a manager.References Deming, W. Edwards. â€Å"Those Lean Years at Wyoming U. † (2011). Retrieved November 24, 2012, from http://deming. org/index. cfm? content=63 McInnis, D. (2011). W. Edwards Deming of Powell, wyo. : The man who helped shape the world. Retrieved November 24/2012 from http://www. wyohistory. org/encyclopedia/w-edwards-deming Madison, J. (n. d. ). Ed Deming A Pioneer and Prophet of Total Quality Management. Retrieved November 25, 2 012, from http://www. stfrancis. edu/content/ba/stuwebs/biograph/deming2. htm.